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Celsius Holdings Q2'25 Earnings: Alani Nu Powers Explosive 84% Revenue Growth

  • Writer: Hardik Shah
    Hardik Shah
  • Aug 7
  • 3 min read
Celsius Holdings at a Glance
Source: Celsius Holdings Investor Presentation

TLDR


🟢 Revenue Strength:Q2 revenue soared 84% YoY to $739.3M, driven by Alani Nu’s $301.2M contribution and 9% growth in the core Celsius brand.

📉 Margin Trends:Gross margin held steady at 51.5%, with upside from cost efficiencies and favorable mix offsetting the Alani Nu acquisition impact.

📈 Forward Outlook:Management expects input cost pressure from aluminum tariffs in H2, but remains focused on disciplined growth, integration synergies, and marketing investments.


Business Overview


Celsius Holdings, Inc. (NASDAQ: CELH) is a fast-growing functional beverage company with a portfolio that includes the CELSIUS® energy drink brand, CELSIUS HYDRATION™, and Alani Nu®, acquired in April 2025. The company caters to health-conscious consumers seeking zero-sugar, better-for-you energy and wellness drinks.

  • Retail Reach: Sold in over 240,000 U.S. retail outlets with 99.3% ACV.

  • Portfolio Position: #3 U.S. energy drink portfolio with a 16.8% share in tracked channels.

  • Global Footprint: Active in the U.S., Canada, Australia, U.K., France, Ireland, the Netherlands, and Nordic markets.


Celsius Holdings Earnings Q2'25 (YoY)


  • Revenue: $739.3M (+84%)

    • North America: $714.5M (+87%)

    • International: $24.8M (+27%)

  • Gross Profit: $380.9M (+82%)

    • Gross Margin: 51.5% (down 50bps YoY)

  • Net Income: $99.9M (+25%)

  • EPS (GAAP): $0.33 (+18%)

    • Adj. Diluted EPS: $0.47 (+68%)

  • Adj. EBITDA: $210.3M (+109%)

🗣️ “Celsius Holdings delivered strong results... our brands continue to lead—driving household penetration, expanding shelf space, and outperforming expectations.” — John Fieldly, CEO

Forward Guidance


🔮 Management Outlook:

  • Reaffirmed focus on margin discipline, though expects tariff-driven cost pressure (e.g., aluminum and Midwest premiums) to weigh on H2 margins.

  • Alani Nu expected to deliver $50M in cost synergies over two years post-acquisition.


⚠️ Risks & Opportunities:

  • Upside: Brand expansion, e-commerce strength, foodservice gains, and innovation-led LTOs.

  • Risk: Tariffs, raw material inflation, competitive pricing, and consumer shifts.


Operational Performance


  • Cost Efficiencies: Lower freight and raw material costs drove stronger-than-expected margins in both brands.

  • Marketing Spend: $152M in S&M, 20.5% of revenue, expected to rise in H2 with LIVE. FIT. GO. campaign and NFL TV debut.

  • SG&A: Rose to $237.9M (32.2% of revenue), driven by Alani Nu integration and contingent earn-out costs.

🗣️ “We are very pleased with the strong growth of Alani Nu and the pace of our integration... delivering excellent customer service and supporting robust distribution.” — John Fieldly, CEO

Market Insights


  • Retail Sales: +29% YoY across U.S. tracked channels.

  • Celsius Brand: +3% retail sales YoY; held 11% U.S. market share.

  • Alani Nu Brand: +129% YoY retail growth; gained 3.1 share pts, now at 6.3%.

  • Total Portfolio Share: 17.3% of U.S. RTD (ready-to-drink) energy category (+180bps YoY).


Consumer Behavior & Sentiment


  • Household penetration reached 43% across the Celsius Holdings portfolio:

    • CELSIUS: 34%

    • Alani Nu: 22%

  • Repeat purchase rates exceeded 65%.

  • Gen Z and female shoppers are driving outsized growth.

  • Strong pull from e-commerce: CELSIUS was the #1 RTD Energy brand on Amazon during Prime Day.

🗣️ “Celsius and Alani Nu brands are driving growth, gaining share, staying relevant with the next generation of modern energy drinkers.” — John Fieldly, CEO

Strategic Initiatives


  • Innovation Pipeline:

    • CELSIUS launched new Fizz-Free flavors: Pink Lemonade and Dragon Fruit Lime.

    • Alani Nu’s Sherbet Swirl and Cotton Candy SKUs broke sales records.

    • Upcoming LTOs include Witch’s Brew and Pumpkin Cream for Alani; first LTO for CELSIUS set for fall.

  • Marketing:

    • Expanded LIVE. FIT. GO. campaign.

    • First national TV commercial during NFL broadcasts in fall 2025.

    • Partnering with country artist Kelsea Ballerini to boost female engagement.

  • Infrastructure:

    • Appointed EVP of Technology to scale tech and operations for multi-brand, omnichannel execution.


Capital Allocation


  • Cash Balance: $615M at quarter-end.

  • Debt: $900M term loan from Alani Nu acquisition.

  • No dividend or buyback activity noted.

  • Revolver remains undrawn.


The Bottom Line


Celsius Holdings is firing on all cylinders as its portfolio expands and diversifies beyond the flagship CELSIUS brand. The Alani Nu acquisition is already proving accretive, driving record revenue and category share gains while management maintains focus on profitability and execution. While input cost pressures loom in H2, ongoing innovation, targeted marketing, and growing consumer loyalty position Celsius for continued leadership in modern energy.

Key Investor Watchpoints:

  • Gross margin resilience amidst aluminum tariffs

  • Execution of brand synergies and innovation cadence

  • International growth and distribution scale



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