JM Smucker Earnings: Q4 Misses, Full-Year Growth and $1B Free Cash Flow Target
- Hardik Shah
- Jun 10
- 3 min read

TLDR
Mixed Q4 Performance: Adjusted EPS fell 13% to $2.31 on a 1% decline in comparable net sales. Sweet Baked Snacks and pet foods underperformed.
Core Brands Shine: Uncrustables, Café Bustelo, Meow Mix, and Milk-Bone fueled growth, with Uncrustables nearing $1B in annual sales.
Cautious Outlook: FY26 guidance calls for 2–4% sales growth and $8.50–$9.50 EPS amid green coffee cost inflation and tariff pressures.
Business Overview
The J.M. Smucker Company (NYSE: SJM) is a U.S.-based food and beverage company known for its iconic brands, including Folgers, Café Bustelo, Jif, Uncrustables, Smucker’s, Hostess, Milk-Bone, and Meow Mix. Its five key segments are:
U.S. Retail Coffee
U.S. Retail Frozen Handheld & Spreads
U.S. Retail Pet Foods
Sweet Baked Snacks
International & Away From Home
Following its recent acquisition of Hostess Brands and multiple divestitures (Voortman, Sahale Snacks, Canada condiment), the company is focused on portfolio optimization and innovation-driven growth.
JM Smucker Earnings: Q4 FY25 (Ended April 30, 2025)
Net Sales: $2.14B (↓3% YoY); Comparable sales ↓1% excluding FX and divestitures.
Adjusted Operating Income: $422M (↓8% YoY)
Adjusted EPS: $2.31 (↓13% YoY)
Free Cash Flow: $299M (flat YoY)
Net Loss: $(729)M due to $980M in non-cash impairment charges tied to Sweet Baked Snacks and Hostess trademarks.
“Our fourth quarter and full-year results underscore the demand for our leading brands, the resilience of our business, and our ability to act with speed and agility.” – CEO Mark Smucker
Forward Guidance FY 26:
Net Sales Growth: +2% to +4% (adjusted for divestitures)
Comparable Sales Growth: +3.5% to +5.5%
Adjusted EPS: $8.50 to $9.50
Free Cash Flow: ~$875M
Adjusted Gross Margin: 35.5%–36%
Tariff Impact: ~50bps headwind, mainly from green coffee
“We are confident in our strategy, and we are well-positioned to deliver long-term growth and increase shareholder value.” – CEO Mark Smucker
Operational Performance
Uncrustables: Grew over $125M in FY25 to ~$920M. Expansion continues with new flavors and retail channels. Expected to exceed $1B in FY26.
Café Bustelo: +19% YoY sales. Expanded distribution, new roast profiles launched.
Milk-Bone: New products like Jif-infused Peanut Buttery Bites outperformed all 2024 competitor launches.
Sweet Baked Snacks: Sales ↓14% comparable, with 72% decline in segment profit. Impairments triggered strategic overhaul.
“We are narrowing our priorities to three key drivers: strengthening the portfolio, elevating our execution, and reigniting sustainable growth for the Hostess brand.” – CEO Mark Smucker
Market Insights
Category Trends: Coffee and pet food remain resilient; baked snacks impacted by inflation and softer discretionary spend.
Tariffs & Inflation: Green coffee prices and tariffs from Brazil and Vietnam are pressuring margins.
Consumer Behavior: Demand for affordable, convenient options (e.g., Uncrustables, at-home coffee) is strong amid macro uncertainty.
Strategic Initiatives
Portfolio Optimization: Divested lower-margin brands and invested in scalable, high-margin platforms.
Brand Building: Over $100M in net sales from new innovations in FY25; brands representing 74% of measured retail dollar sales held or gained share.
Hostess Revamp: Reorganized marketing and sales, rationalized SKUs, and closed underperforming facilities to rebuild margin and growth trajectory.
Transformation Office: Delivered $75M in cost synergies from Hostess acquisition.
Capital Allocation
Dividends: $4.32/share in FY25, marking 23 consecutive years of increases.
Debt Reduction: Repaid $1.3B in FY25; targeting $500M annually in next two years.
Leverage: 3.6x Net Debt/EBITDA; aiming for ≤3.0x by FY27.
The Bottom Line
J.M. Smucker navigated a turbulent quarter with disciplined cost control and standout performance in its core brands. Despite near-term headwinds in Sweet Baked Snacks and pet foods, the company reaffirmed its long-term targets, including generating $1B in free cash flow. Investors should watch execution in Hostess turnaround, green coffee price trends, and consumer response to price increases as fiscal 2026 unfolds.
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