Laird Superfood outperformed Nvidia in 2024
- Hardik Shah
- Jan 28
- 1 min read
Updated: Feb 2
A Lesson in Strategic Transformation of a Packaged Foods Company
While Nvidia dominated headlines with AI breakthroughs, Laird Superfood quietly restructured its business and delivered stellar stock performance. Here's how they did it:
✅ Leadership that sparks change - Laird Superfood welcomed Jason Vieth as CEO in early 2022, setting the stage for a strategic overhaul. With a focus on innovation, efficiency, and profitability, his leadership has been instrumental in Laird’s turnaround.
✅ Strategic expansion pays off - The company expanded its reach into major retailers like Kroger and Wegmans while launching new products like instant lattes and protein creamers. These moves didn’t just build awareness—they drove meaningful growth.
✅ Operational Excellence Boosts Efficiency - Key operational changes transformed its cost structure and supply chain:
Outsourced Manufacturing: Reduced fixed costs while maintaining quality.
Inventory Management: Tackled stockouts and improved on-shelf availability.
Sustainability: Introduced 30%+ recycled content in packaging.
✅ Leaner Teams, Bigger Impact - While painful, the company’s downsizing efforts and personnel shifts helped refocus on efficiency and profitability.
The stock has returned ~800% in 2024:
🔆 Looking Ahead, LSF aims for 20–25% growth in 2025 by expanding into conventional grocery and on-premise channels while boosting natural market sales. With plans to maintain positive cash flow and reinvest margins into growth, the company is focused on tapping untapped market opportunities, balancing financial discipline, and strengthening its presence in the plant-based food space.
Comments