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Shake Shack Earnings: Solid Q1'25 Driven by Operational Improvements & Strategic Expansion

  • Writer: Hardik Shah
    Hardik Shah
  • May 2
  • 3 min read

Updated: May 3


Enjoying the perfect Shake Shack moment — burgers, crinkle fries, and shakes shared at an outdoor table. A taste of casual comfort and joy.

TLDR

  • Revenue and Profit Growth: Total revenue grew 10.5% year-over-year to $320.9M; Adjusted EBITDA increased 13.5% to $40.7M.

  • Operational Excellence: Restaurant-level profit margin expanded 120bps YoY to 20.7%, driven by new labor models and food cost initiatives.

  • Strategic Expansion & Innovation: 11 new system-wide openings; focus on culinary innovation and drive-thru efficiency underpin growth strategy.


Business Overview


Shake Shack (NYSE: SHAK) offers elevated American classics through its fast-casual restaurant chain and global licensed locations. Known for burgers, shakes, and warm hospitality, the brand operates over 585 locations globally—375+ in the U.S. and 210+ internationally in markets such as London, Dubai, and Tokyo.

The company’s purpose—Stand For Something Good®—guides its commitment to quality, employee growth, and community involvement.


Shake Shack Earnings - Q1 2025


  • Total Revenue: $320.9M (+10.5% YoY)

  • Shack Sales: $309.8M (+10.4% YoY)

  • Licensing Revenue: $11.1M (+11.1% YoY)

  • Net Income: $4.5M (up from $2.2M)

  • Adjusted EBITDA: $40.7M (+13.5% YoY), margin expanded to 12.7% of revenue

  • Restaurant-level Profit: $64.2M (+17.3% YoY), margin at 20.7% of Shack sales (up 120bps)

  • Earnings per share (diluted): $0.10; Adjusted pro forma EPS: $0.14.


Operational Performance


Building on momentum from Q4 2024, where Shake Shack first began seeing benefits from its new labor model and operational scorecard system (as highlighted in our previous earnings article), Q1 2025 reflects further execution gains. The company expanded restaurant-level profit margins by an additional 120bps year-over-year, signaling that its productivity initiatives are not only sustaining but accelerating.


For Q1, 2025, Shake Shack faced challenges including weather-related headwinds, macroeconomic softness, and elevated beef prices. Nonetheless:


  • New labor model and scorecard system improved productivity.

  • Guest satisfaction and service metrics improved for the fifth straight quarter.

  • Drive-thru strategy advanced with new combo menu offerings and digital boards, boosting throughput and guest experience.

  • Licensing business strength: 7 new licensed openings with international success in Canada, Israel, Japan, and Delta Airlines partnership expansion.


CEO Rob Lynch: “Despite significant weather headwinds and macroeconomic challenges, our teams grew restaurant-level profit margins by 120 basis points year-over-year to 20.7%, the highest first quarter margin since 2019.”

CFO Katie Fogertey: "Our operators were nimble and did an outstanding job managing through these challenges... delivering stronger throughput while improving speed of service, order accuracy, and guest scores.”

Market Insights


  • Macro headwinds: Weather and consumer sentiment pressured same-Shack sales (+0.2% YoY); however, Southern markets like Houston, Miami, and Orlando outperformed.

  • Traffic: Down ~4.6% primarily due to unfavorable weather and long Black Truffle LTO.

  • Digital Growth: Digital sales mix increased to 38% of total Shack sales.

  • Consumer demand: Culinary innovation drove excitement — e.g. Dubai Chocolate Pistachio Shake limited launch sold out quickly.


Strategic Initiatives


Shake Shack’s six 2025 strategic priorities are driving results:

  • Build a Culture of Leaders: ShiftUP and leadership training programs.

  • Optimize Restaurant Operations: Scorecards and labor model optimization.

  • Drive Comp Sales: App-based offers, guest recognition, and menu innovation.

  • Build Best-in-Class Returns: Reduced build costs and drive-thru optimization.

  • Accelerate Licensed Business: 256 licensed locations; partnerships expanding (Delta).

  • Invest in Long-Term Capabilities: Kitchen Innovation Lab and Transformation Office for operational efficiency and innovation.

CEO Rob Lynch: “We're excited about what this business will look like when macro tailwinds return. Our innovations and operational discipline are positioning us well for long-term growth.”

Capital Allocation


  • No dividend or share repurchase updates.

  • Maintained a strong cash position of $312.9M.

  • Continued investments in new store openings and innovation.


Forward Guidance


Q2 2025:

  • Revenue: $346M–$353M

  • Same-Shack sales: Low single-digit growth

  • Restaurant-level profit margin: 23%–23.5%


Full Year 2025:

  • Total Revenue: $1.4B–$1.5B

  • Same-Shack Sales: Low single-digit growth

  • Restaurant-level profit margin: ~22.5% (raised from 22%)

  • Adjusted EBITDA: $205M–$215M (+17%–22% YoY)


The Bottom Line


Shake Shack delivered a resilient Q1 2025 with double-digit revenue and EBITDA growth, driven by operational improvements and strategic expansion. The company’s disciplined approach to labor, culinary innovation, and global licensing growth positions it well to achieve its long-term target of 50bps+ annual restaurant-level margin expansion and low-teens adjusted EBITDA growth over the next few years.


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